Adds New Footwear Design and Colorways to Collection

MARBLEHEAD, Mass. (June 2020) -- Cocktail Sneakers, an upscale footwear brand that is redefining sneaker culture for women, this month celebrated its second year in business. Officially launched on June 21, 2018 during summer solstice, the all-female company avails a collection of chic sneaker silhouettes that transition seamlessly from professional daywear to evening attire, complementing every woman’s active lifestyle.

In conjunction with celebrating two successful years, the direct-to-consumer footwear brand also recently launched both a new design, the Traveler, and additional colorways for its most popular sneaker style, the Weekender. “We extended our collection to include a slip-on mule that is perfect for summer wear, especially in locations where temperatures are much warmer,” said Susan Hassett, founder of Cocktail Sneakers. “We also wanted to expand the color options for the Weekender as it has become our most popular design. The response to our collection has been beyond our expectations.

Cocktail Sneakers Tan Mule - TravelerThe Traveler is an elegant raffia mule highlighting a calfskin-leather cross strap and trimmed with calfskin piping. Available in navy and tan for MSRP $195.

The Weekender, which was initially available in black and red, is now available in both powder blue and summer white. The Classic White Canvas sneakers are styled with a top-stitched calfskin toecap, trimmed with calfskin piping. Similar to Cocktail Sneaker’s Red Weekender, the Powder Blue style is made from ultra suede, adding elegance to its upscale silhouette. The new styles retail for MSRP $195.

Cocktail Sneakers For Every Woman

Cocktail Sneakers founder Susan Hassett was inspired to create a line of fashion sneakers with feminine sensibilities that would be well constructed, beautiful and comfortable. “I frequently saw men wearing suits and designer pants with sneakers looking very put together, comfortable and confident and wondered why women couldn’t enjoy the same experience,” Hassett recalled. “Women have for years commuted to work in athletic sneakers, often carrying a pair of high heels or dress shoes in their bags. If they had a pair of dress sneakers comfortable enough to commute in, yet dressy enough for the office, it would certainly solve a problem.”

She continued, “I want every woman to enjoy the confidence that comes with feeling polished and pulled together while wearing a comfortable sneaker—just like the men—no matter what activities fill their daily agendas. When I couldn’t find a slender-soled yet sophisticated sneaker to satisfy my specific needs, I decided to create one.”  

Cocktail Sneakers’ first silhouettes included the Occasion, Outsider, Professional and the Weekender, and this year, the brand added the Traveler to its collection.

Each Cocktail Sneaker features:

  • An sophisticated almond-shaped toe and slender sole designed to reflect an elevated sense of femininity
  • Thoughtful detailing and construction using calfskin and other fine materials.
  • The brand’s signature sunset-orange sock lining made of breathable kidskin
  • Performance-level custom insoles made of high-density, closed cell foam with a deep heel cup for better support and shock absorption
  • Eco-friendly cork inserts, specifically sized to each shoe, which deliver a custom fit for each wearer

Cocktail Sneakers range in price from $195 - $225 and are available through select resorts and boutiques located throughout the United States and online at

About Cocktail Sneakers

Cocktail Sneakers is redefining sneaker culture for women. During cocktail hour on Nantucket Island one summer, founder Susan Hassett conceptualized a well-constructed, comfortable and elegant sneaker design polished enough for a business meeting yet stylish enough for after sunset activities. The all-female led and operated footwear brand was founded in 2018 and is committed to organizations that support women including Rosie’s Place of Boston and Soles4Souls and champions late-stage female entrepreneurship. More information on Cocktail Sneaker can be found at:

Media inquiries: Wendy Agudelo; Image Professors PR;

Classic White Dressy Sneaker for Women - Cocktail Sneakers