Cocktail Sneakers Founder Susan Hassett

MARBLEHEAD, Mass. (October 6, 2020) Cocktail Sneakers, an upscale footwear brand that is redefining sneaker culture for women, welcomed six new team members and extended its direct-to-consumer reach to several boutiques, resort properties and pro shops including Acacia Spa (Missouri), Frances Kahn (Virginia), Joni & Susi (California), Miraval Resorts and Sundara Inn & Spa (Wisconsin). The brand, founded by women for women, avails a collection of chic women’s dress sneakers that transition seamlessly from professional daywear to evening attire, complementing every woman’s active lifestyle. 

Joining Cocktail Sneakers Business Development and Sales team are Jamie Roberts (Colorado), Kathleen Keyes (Los Angeles), Holly Hall (Florida) and Melina Vourlekis (New York City), as well as Social Media and Digital Marketing Specialist Maura Honan and Communications Director Wendy Agudelo, both who work at the brand’s headquarters in Marblehead, Mass.

“We feel incredibly fortunate that as coronavirus restrictions lifted and resorts and retail shops opened, interest in a casual yet dressy style of footwear has become an item on many women’s wardrobe wish list,” said Susan Hassett, Cocktail Sneakers founder and CEO. “Interest in fashionable, all-occasion footwear has literally catapulted our brand into the limelight, requiring us to quickly add to our team. As a relatively young company, rapid growth can be both exciting and a little scary yet remains the very essence of startup.”

Cocktail Sneakers Celebrates “National Sneakers Day”

October 9, 2020 is recognized as National Sneaker Day. In support of this day-long celebration, all Cocktail Sneakers team members will don their favorite design to launch its “Weekender for the Weekend” giveaway.

Promoting sneakers as both a fashionable and healthy footwear choice, Cocktail Sneakers will gift a pair of its popular lace-up Weekender, in Fall favorite colors red or black, to a lucky recipient. Enter here or visit Cocktail Sneakers Instagram (@CocktailSneakers) or Facebook (@CocktailSneakers) pages for more details.  

cocktail sneakers weekender

Cocktail Sneakers founder Susan Hassett was inspired to create a line of fashion sneakers with feminine sensibilities that would be well constructed, beautiful and comfortable. Currently available styles include the Occasion, Outsider, Professional, Traveler and Weekender, all ranging in price from $195 - $225.

Unique to Cocktail Sneakers are both its sole design and included eco-friendly cork layer, which ships with every pair. As no two feet are the same, the cork layer provides an optional avenue for sneaker customization not only in the way it fits, but in the way it feels.  No other brand avails this form of customization.

Walking barefoot or in flats such as flip flops can lead to foot pain, stretched tendons and other foot challenges. To curtail such issues, Cocktail Sneakers were designed with a specially-molded and lifted heel cup, keeping the wearer’s foot in an elevated position without compromising the slender, feminine silhouette of the sole. And, as no two feet are the same, the brand includes an additional cork layer with every pair of Cocktail Sneakers, perfectly cut to each sneaker shape. Along with the plush closed-cell foam heel bed and deep heel cup, each pair of sneakers supports wearers from the sole up

Cocktail Sneakers - Ditch the heels


“Our sneakers were designed for every woman who wishes to elevate her casual look regardless of where her daylong journey takes her,” continued Hassett. “We want each of our clients to comfortably chase their dreams from sunrise to sunset and look stylish while doing so.”

About Cocktail Sneakers, LLC

Cocktail Sneakers, LLC is redefining sneaker culture for women. During cocktail hour on Nantucket Island one summer, founder Susan Hassett conceptualized a well-constructed, comfortable and elegant sneaker design polished enough for a business meeting yet stylish enough for after sunset activities. Founded in 2018 by women for women, Cocktail Sneakers is committed to organizations that support women including Rosie’s Place of Boston and Soles4Souls and champions late-stage female entrepreneurship. More information on Cocktail Sneaker can be found at: